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The stories that break through are told by brands built on disruption. We've made it easier than ever for existing and potential advertising partners to leverage our rich history, creative prowess and data to create authentic and relatable content that resonates with our audience of millennial men.
To increase buzz around the DVD & Blu-ray release of Entourage the movie, Playboy developed a socially-driven digital marketing program to capture guys’ attention by giving them the chance to live like a VIP for one weekend in Hollywood —with Playmates included.
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In this era of countless brands, this time of infinite messages, a man can get lost ... Playboy tells stories men want to live by, stories they want to be part of, stories they want to tell their friends. Playboy Studios is an in-house creative agency made up of best-in-class creatives, storytellers, analysts, influencers, party throwers, rabble rousers and provocateurs.
And more than ever, they need a trusted voice to tell those stories.
The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification.
To support the theatrical release of Unfinished Business, developed “Real Translator’s Guide: Playmate Edition” custom marketing program, a socially-driven program that tapped into Playmates to highlight the international themes of the film.